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Gallery2026 : “Mama” Wins NIQ Breakthrough Innovation Awards 2025
“Mama” Wins NIQ Breakthrough Innovation Awards 2025
With its innovative product “Mama OK Mala Beef Flavor,” the brand brings exciting new energy to the instant noodle market
Another major achievement for SPC, the distributor of “Mama” instant noodles, as it wins an international innovation award for the first time. The product successfully meets real consumer needs, stands out from competitors, and demonstrates proven business results based on market research data and actual performance
Mama OK Mala Beef Flavor was developed in response to the rapidly growing popularity of mala cuisine in Thailand. Featuring a rich, bold taste and the signature chewy texture of Mama OK noodles, along with a strong brand image, the product has generated excitement in the market. It caters to consumers seeking new and distinctive flavor options beyond traditional tastes
This award highlights Mama’s innovation capabilities and reinforces the brand’s role in driving Thailand’s instant noodle market forward through deep consumer understanding and product development that truly differentiates itself with quality.
With its innovative product “Mama OK Mala Beef Flavor,” the brand brings exciting new energy to the instant noodle market
Another major achievement for SPC, the distributor of “Mama” instant noodles, as it wins an international innovation award for the first time. The product successfully meets real consumer needs, stands out from competitors, and demonstrates proven business results based on market research data and actual performance
Mama OK Mala Beef Flavor was developed in response to the rapidly growing popularity of mala cuisine in Thailand. Featuring a rich, bold taste and the signature chewy texture of Mama OK noodles, along with a strong brand image, the product has generated excitement in the market. It caters to consumers seeking new and distinctive flavor options beyond traditional tastes
This award highlights Mama’s innovation capabilities and reinforces the brand’s role in driving Thailand’s instant noodle market forward through deep consumer understanding and product development that truly differentiates itself with quality.
