“To be a world leading food producer and brand name that are well-accepted and recognized by consumers of all household for our safe and international standard products under creative and innovative management with responsibilities to social and environment for the long-term sustainability.”
- Maximize the consumer’s benefit with safe, quality and nutritious convenient food products at reasonable price.
- Develop capabilities of our human resources leading the company to be learning organization for everyone.
- Increase potential in production capability using modern technology as well as research and development leading to food product innovation and efficient management system.
- Search for marketing opportunity and channel for continuously growth of our business around the world.
- Build trust among stakeholders with emphasis on social responsibility as well as protections of natural resource and environment using good governance for sustainable development.