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To be a world leading food producer and brand name that are well-accepted and recognized by consumers of all household for our safe and international standard products under creative and innovative management with responsibilities to social and environment for the long-term sustainability.
  1. Maximize the consumers benefit with safe, quality and nutritious convenient food products at reasonable price.
  2. Develop capabilities of our human resources leading the company to be learning organization for everyone.
  3. Increase potential in production capability using modern technology as well as research and development leading to food product innovation and efficient management system.
  4. Search for marketing opportunity and channel for continuously growth of our business around the world.
  5. Build trust among stakeholders with emphasis on social responsibility as well as protections of natural resource and environment using good governance for sustainable development.