What
are the main business?
o Our Main Business
is the manufacturer and distributor of instant
noodle products (ramen type and rice noodles),
rice products (such as instant rice porridge,
instant rice soup) under “MAMA” trademark,
which has been well-known and accepted among
consumers for more than 35 years with over
50% of market shares, and also the manufacturer
and distributor of biscuits, cookies and
wafers products under “Bissin” and “Homey”
trademarks.
o The company has also invested in other
groups of business of raw materials and
packaging in order to enhance the primary
business and allow the company to effectively
control the price and quality of our main
products.
o For the sale side, the company has also
invested in business handling marketing
and distribution activities in order to
add new marketing channels for the sales
and ensure that the company’s products would
reach all groups of consumers both domestic
and overseas.
(Click
to see what we do)
How long
have you been in business?
Thai President Foods Plc.(TF) was established
in 1972. We just celebrated our 35th anniversary
in year 2007.
Who is
the major market share holder in the Thailand
instant noodle market?
Thai President Foods Plc.(TF) is the major
market shareholder with over 50% share
in the market
Does the
company produce private label products
as well?
We are pleased to meet customer needs,
and currently produce private label products
for local and overseas customers such
as Europe, Australia, Asia.
What is
the most popular flavor of “MAMA”?
The most popular one is the Thai traditional
cuisine flavour such as Shrimp Tom Yum,
Shrimp Creamy Tom Yum and Minced Pork
flavour.
Where is
“MAMA” exported to?
MAMA” is exported to many countries including
Asia (Hong Kong, Singapore, Taiwan, Pakistan,
Bangladesh, Mongolia, Korea), Europe (Finland,
the Netherlands, U.K., France, Germany,
Romania, Belgium) and America (the U.S.,
Canada , Mexico), Australia and Middle
East.
Did the
company conduct any market research on
flavor preferences before production?
If so, how was it conducted?
The company uses two methods in surveying
new flavor preferences:
1. The customer (Saha Pat) conducted a
market survey on the desire for new flavors.
Following the preliminary information
on customer preferences, Saha Pat and
TF studied and developed new flavors according
to the information. During the development
process, taste testing was done to make
sure the flavors were satisfactory.
2. TF began studying flavors thought to
be popular among consumers before making
recommendations to Saha Pat, after receiving
approval the flavors would be tested to
ensure consumer satisfaction.
What awards
and standards certification has Thai President
Foods Plc., received?
The company has received various awards
and standards certification such as ISO
9002, ISO 14001, ISO 9001 Version 2000,
EFSIS Standard, HACCP, GMP, International
Asia Award, The Best Energy Saving Factory
and the Prime Minister’s Export Award
(Click
for information on awards and standards)
What is
used for boosting the flavor of MAMA instant
noodles? Does it cause an allergic reaction
in consumers?
MSG (Mono sodium glutamate) is used for
flavoring the instant noodles. MSG is
a natural substance, found in fresh food
such as vegetables and chicken and consists
of glutamic acid, resulting in good flavors.
MSG is the salt from glutamic acid and
is classified as “Generally Recognized
as Safe” (GRAS) substance by the USFDA
. It is normal for some consumers to have
a reaction to MSG, however most do not
have a reaction to MSG.
How much
MSG is in each packet?
The amount of MSG varies depending on
each flavor. However, the amount of MSG
in each product is indicated in the ingredients
information on each packet (which is normally
not more than one gram per one packet
of noodles).
Does TF
have vegetarian products?
Yes, in addition to vegetarian fried noodles
also available are the MENDAKE (air-dried)
noodles which meet vegetarian requirements.
Does TF
have any products for children?
At present, TF have launched 2 series
of products for children as follows:-
o “MAMA” carrot instant cup noodles “Kan-Kluay”
Corn Cheese Flavour and Pizza Flavour
NO MSG
o “MAMA” instant rice porridge Pork Flavour
and chicken Flavour NO MSG and Fish Oil
(Omega 3 –DHA/EPA good for brain and heart)
added.
TF used to have “MAMA Khun Noo” (MAMA
Kids) and “JUM MUM”, produced for children,
with smaller portions and lower amounts
or no MSG. Currently these products are
not in production.
Does TF
have Halal products?
Yes we do.
Our “MAMA” trademark Instant Noodles sold
domestically (in Thailand) , though have
not certified the halal emblem since we
have the well recognised pork flavor manufactured
in the same factory. Then, we would like
to reccomend our “Ruski” Trademark Instant
noodles which is HALAL certified by the
Central Islamic Committee of Thailand
(CICOT) and currently launched 2 flavors
: Tom Yam flavor and Stewed beef flavor.
Besides, all products under trademark
“Homey” and “Bissin” are certified as
Halal Food by the Central Islamic Committee
of Thailand and highly recommended for
Islamic consumers.
All the products mentioned above are manufactured
by our factory in Rayong province which
was intentionally bulit on HALAL purpose
and have been received "Halal"
emblem from 3 organizations:-
1) the Central Islamic Committee of Thailand
(CICOT)
2) JABATAN AGAMA ISLAM of Malaysia
3) Hal-Q from Halal Science Center, Chalalongkorn
University. This standard has been derived
from Halal-GMP-HACCP which the integration
of GMP, HACCP and islammic law for halal
food.
Under the regulations of these 3 standards,
our factory has to be regularly examined
and this can assure the wholesomeness
according to the Islamic Law on our halal
food products delivered to consumers.
What is
the shelf-life for instant noodles and
biscuits?
This depends on the materials used for
packaging and how the products are kept.
Normally, instant noodles sold in Thailand
should be consumed within four months
to ensure freshness. However, in Europe
or cooler climates instant noodles can
be kept for up to six to eight months.
Biscuit products have a shelf life of
approximately eight to twelve months.
Are eggs
used as an ingredient in biscuits and
instant noodles?
All information on ingredients is included
on the product packaging.
Is the meat in MAMA Cup real, or Synthetic
Protein? It does not taste like real meat.
The ingredient information on the packing
will clearly indicate what has been used,
whether it is a real meat product or Synthetic
Protein.
What is
the nutritional value of instant noodles?
The Nutrition facts are shown on the packaging.
Normally, instant noodles (fried) contain
300 calories per 60 gram packet, with
the daily intake being 2000-2500 calories
per day. Instant noodles contain carbohydrates,
protein, and oil all energy producing
goods, in addition Vitamin A, iron, iodine
have been added to meet nutritional needs.
However, to increase nutritional value
of instant noodles, it is suggested that
vegetables, egg, and meat is added accordingly.
How does
TF produce instant noodles? Is there a
system used to monitor the oil used for
frying the noodles? How clean and safe
is the system?
TF, largest instant noodle producer in
Thailand has received certification for
food production safety for products sold
in Europe, as well as GMP standardization,
HACCP, and ISO 9001. The TF production
system for instant noodles is as follows:
Production begins with selection of the
wheat flour that is suitable for making
good quality noodles. From then the flour
is kneaded and flattened into sheets,
cut into noodles, steamed, and doused
with soup to make them aromatic. Each
section of noodles is put into blocks
or frying bowls and passed through a fryer
with hot palm oil (Thailand is the second
largest producer of pure palm oil in the
world, no less than 40 tons are used daily
in the production of MAMA). The temperature
of the frying process is controlled by
steam, also known as the indirect heat
system which exchanges heat with steam,
ensuring thorough frying.
During the frying process, new oil is
continuously added automatically to replace
the oil lost during the process. In addition,
TF tests the oil every three hours to
maintain the quality (standard quality
oil must pass the acid and peroxide value
tests). Therefore, the oil used in the
frying process by TF is never reused.
What kind
of stock used for favoring the noodles?
The stock used for favoring the noodles
before being fried is the chicken stock
which is made from real chicken not the
synthetic.
Is there
any harm if we eat MAMA without boiling
(nomally said as eating raw MAMA) ?
It is the misunderstanding on the word
“raw” since in the process of manufacturing
instant noodles, the noodles have to be
steamed and fried. So there is no concerned
if you want to eat it as snack like chips.
Some consumers concern about the indigestion
of eating instant noodles without boiling,
the fact is that instant noodles is carbohydrates
which can be partially digested by saliva
in your mouth.
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